This post will focus on the education side of IMATS which was what I was most interested in. There were several classes offered during this two day period. Unfortunately a lot of them ran at the same time so I wasn’t able to attend them all. The one I really hate I didn’t get to take was facilitated by Kim Kimble. Hopefully I’ll get a chance to catch her at another event. *crosses fingers*
My favorite class hands down was Event Makeup taught by Emmy Award winning Make Up Artist Kevin James Bennett!! I enjoyed his class so much that I was disappointed when it ended.
He explained/demonstrated how to do beautiful special event makeup. He emphasized that even though many make up artists want to do editorial makeup, which is awesome, it just doesn’t happen as often as event makeup. It’s crucial to be able to have the proper tools in order to execute these looks.
I’ve been a huge fan of his for years. He gives so many resources through twitter, facebook, and his website In My Kit. He was the first person I saw tell the truth about Mineral Makeup and how it’s not really as “pure” as it’s advertised to be. Because of him, I learned a couple of years ago that Elf HD powder is just as good as the expensive Make Up Forever HD powder.
I actually got a chance to talk to him and tell him how much I’ve admired him over the years. He was so humble, approachable, and down to earth. That’s always a plus because honestly, he’s at a level where he doesn’t have to be. This was one of the highlights of my IMATS experience.
My 2nd favorite class was the Eve Pearl Bridal class. She has a great way of putting people at ease. She uses humor and wit while educating. She made it clear that she’s here to help make up artists become successful business people. She gave great pointers/tips on how to do this.
She also had a booth set up for her products.
She was very friendly and open to talking to people.
My 3rd favorite class was by Eugenia Weston, famous for perfecting brows and her brow kits long before the more popular Anastasia.
She did a fantastic job of going through the last century and explaining the brow trends. Here are a couple of the slides from her presentation below.
She also showed before and after pictures of how to correct brow shapes.
Unfortunately, I never got a chance to meet Eugenia Weston, but I did enjoy her class. I was trying to hurry and make it to the Keynote Speaker of the day.
These 3 classes were my favorite however I did attend others as well. I didn’t want to overload you with too much. Ha ha!
Stay tuned for Part 4 of my IMATS LA 2012 experience in which I’ll focus on Special Effects Makeup.