After years of working at the make up counter, I’ve noticed one of the questions that’s asked most often is “what’s your best mascara?”. To most people, this may seem like a logical and simple question. But to a professional make up artist, this is not a question that gets a quick “one size fits all” answer.
So how do you know what’s the best mascara? Here are 3 pointers to assist you.
- Ask yourself what you want your lashes to do. What does this mean? Well, what effect are you trying to achieve with the mascara? Do you want your lashes longer, thicker, longer and thicker? Would you like them curlier, thicker and curlier, longer, thicker and curlier? How about wanting more definition and separation? What about a combination of longer and more defined? Or maybe thicker and curlier. Do you just want to add color? Do you want regular formula, water resistant, or water proof?
- Decide if you want natural or dramatic lashes.
- Have realistic expectations. Just like my advice for your overall make up look, you need to strive for attainable goals with mascara. Don’t compare your natural lashes to the models/celebrities in the advertisements. 9 times out of 10, they are wearing false lashes. (very misleading right?)
Bottom line is that there is no set right or wrong mascara. It all comes down to what effect you are going for. What works for one person may not do anything for your lashes, yet that person may claim it’s the best mascara ever. And you know what? For that person, it is. When I help people chose a mascara, I don’t go by what I like, but by what the person is trying to achieve with their lashes. I’m a fan of mascara that lengthens and defines. ( Hence the reason my favorite mascaras on my own lashes are Lancome Oscillation Mascara, Loreal Voluminous Million Lashes, MAC Studio Fix Bold Black Mascara, and Lancome Definicls). Most people I come in contact with focus more so on volumizing. That’s not important to me on my lashes, however, if that’s what my client requests, I’ll get a mascara that meets his or her needs. It’s very important to identify the end result you are wanting in order to get the mascara that is best for you.