My name is LeRenda and I’m a Professional Freelance Make-Up Artist and a Beauty Blogger. My freelance business is called Beauty By LeRenda. I service the greater Houston Area. I’ve been doing make-up for six years. I started out as a consultant with Clinique inside of a Macy’s department Store in 2007. I stayed with Clinique for over two years before working with M.A.C. where I currently am employed as a freelance/on-call make-up artist. While I was working for Clinique, I learned so much. This was my very first make-up job. I look at it now as the foundation and stepping stone that prepared me to be able to work for M.A.C. and have my own freelance business. I gained most of my knowledge about skin care and ingredients in products from working with Clinique. I also learned how to apply make-up to people of all different skin tones, how to identify different skin concerns, and apply the appropriate make-up to address my clients’ needs.
I wore M.A.C. before I began working for Clinique so I was pretty familiar with the company. It was definitely more popular among my friends and family than Clinique was. I was so intrigued on how the make-up artists were able to achieve flawless make-up and amazingly creative faces without the conservative restrictions that Clinique had set up. When I found out about an opening at Dillard’s I jumped at the chance to apply. I worked there for 1 1/2 year before going to the freelance/on-call team. While working with M.A.C., I was able to really find my niche in the make-up world. I became a TRUE make-up artist not just a skin care consultant/sales associate who happens to do make as well. My skills were greatly enhanced and I became more confident in my artistry. This led to me wanting to seriously pursue my own freelance business. Every week I would miss out on freelance jobs because I had to work at the counter each weekend. My schedule was set up to only work week nights and weekends because I have a full-time job that doesn’t allow me to work during the weekdays. I knew I was missing out on too many opportunities. I didn’t want to continue missing out.
In Feb 2011, Royal Beauty Designs freelance make-up was created. I started updating my blog Royal Beauty Designs on a consistent basis in March 2011 to chronicle my experiences. I also became more active in engaging in social media outlets. As of now, I’m still learning and constantly growing. I recently completed an Airbrush Certification class in July 2011. In Oct 2011 I changed the name of my freelance business from Royal Beauty Designs to Beauty By LeRenda to really market my name as my brand. I know that a lot is in store for me as make-up artist. I will continue to put my best foot forward and work hard to reach my goals.
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