About LeRenda

 

Hi there!

My name is LeRenda and I’m a Professional Freelance Make-Up Artist and a Beauty Blogger.  My freelance business is called Beauty By LeRenda.  I service the greater Houston Area.  I’ve been doing make-up for six years.  I started out as a consultant with Clinique inside of a Macy’s department Store in 2007.  I stayed with Clinique for over two years before working with M.A.C. where I currently am employed as a freelance/on-call make-up artist.   While I was working for Clinique, I learned so much.  This was my very first make-up job.  I look at it now as the foundation and stepping stone that prepared me to be able to work for M.A.C. and have my own freelance business.  I gained most of my knowledge about skin care and ingredients in products from working with Clinique.  I also learned how to apply make-up to people of all different skin tones, how to identify different skin concerns, and apply the appropriate make-up to address my clients’ needs.

I wore M.A.C. before I began working for Clinique so I was pretty familiar with the company.  It was definitely more popular among my friends and family than Clinique was.  I was so intrigued on how the make-up artists were able to achieve flawless make-up and amazingly creative faces without the conservative restrictions that Clinique had set up.  When I found out about an opening at Dillard’s I jumped at the chance to apply.  I worked there for 1 1/2 year before going to the freelance/on-call team.  While working with M.A.C., I was able to really find my niche in the make-up world.  I became a TRUE make-up artist not just a skin care consultant/sales associate who happens to do make as well.   My skills were greatly enhanced and I became more confident in my artistry.  This led to me wanting to seriously pursue my own freelance business.  Every week I would miss out on freelance jobs because I had to work at the counter each weekend.  My schedule was set up to only work week nights and weekends because I have a full-time job that doesn’t allow me to work during the weekdays.  I knew I was missing out on too many opportunities.  I didn’t want to continue missing out.

In Feb 2011, Royal Beauty Designs freelance make-up was created.  I started updating my blog Royal Beauty Designs on a consistent basis in March 2011 to chronicle my experiences.  I also became more active in engaging in social media outlets.  As of now, I’m still learning and constantly growing.  I recently completed an Airbrush Certification class in July 2011.  In Oct 2011 I changed the name of my freelance business from Royal Beauty Designs to Beauty By LeRenda to really market my name as my brand.  I know that a lot is in store for me as make-up artist.  I will continue to put my best foot forward and work hard to reach my goals.

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LeRenda